Outcomes Over Everything
We don't educate people about programs and wish them luck — we enroll them. $468/month in average savings. 98% enrollment success. 100% refund guarantee. Every number is an outcome number.
Enrolled, not just informed.
Finnita exists because millions of working Americans qualify for federal programs that can change their financial lives — and almost none of them are enrolled.
Born from employer demand
Before Finnita existed, its founder spent years deploying benefits systems for Fortune 500 companies. In nearly every engagement, clients asked the same question: Do you have a benefit for employees overwhelmed by student loan debt? The answer was always no — not one that actually worked.
Millions of borrowers qualified for federal programs that could save them hundreds a month — or eliminate their debt entirely. But only 11% who tried on their own succeeded. The gap wasn't awareness. It was execution.
Finnita was built to close that gap. Not to educate borrowers. Not to give them a tool and wish them luck. To enroll them — and to do it as an employer benefit, so the people who needed it most could access it through the organizations where they work.
What drives us
Protect the Borrower
Finnita will never refinance a federal student loan. Refinancing strips borrowers of the federal protections that make forgiveness possible — and every competitor offers it. Our refusal is a promise, not a gap.
Make It Easy
Complexity is what keeps 89% of borrowers from enrolling on their own. Finnita removes it at every point: a 60-second assessment for borrowers, a 1.5-page agreement for employers, a single introduction for brokers.
Do Well by Doing Good
We make money because we solve a real problem — not by extracting value from people in financial distress. Customers are net-positive from month one. Growth means more borrowers enrolled, not just more revenue.
A Public Benefit Corporation
Finnita is a Delaware Public Benefit Corporation — a corporate structure that requires the company to balance profit with positive impact on society. Our values aren't a marketing page. They're in our charter.
See our resultsA small team, building something big
Finnita is a lean team of enrollment specialists, analysts, and technologists — supported by a proprietary algorithm that identifies the optimal federal program for every borrower. We're not building a broad suite of tools. We're building the best student loan enrollment service in the country.